Uniting the #iwill movement is a shared belief that all children and young people should be supported and empowered to make a positive difference on the issues that affect their lives, their communities, and broader society.

All organisations and young people supporting the movement share these values:

Empowering: Young people are treated as equal partners in tackling common challenges. We listen to them, work with them and give them the space to create and lead change.
Collaborative: To achieve our shared vision and goals, we need to work together. #iwill stimulates collective action by connecting organisations, policymakers and young people to collaborate and create change.
Challenging: We push for meaningful change to culture, policy and practice so that more young people, particularly from low income and ethnic minority backgrounds, are supported and empowered to make a positive difference.
Inclusive: We embrace, champion and celebrate young people, individuals and organisations from a diverse range of backgrounds and beliefs to co-create solutions and access benefits of youth social action. We stand united against all forms of discrimination based on an individual’s race, ethnicity, class, beliefs, sex, gender, sexual orientation, age, health or any other status.
Independent: #iwill belongs to everybody. It remains independent of the interests of any single organisation, political party, funding source, form of youth social action or cause.